Galgorm Resort & Spa has become the new Title Sponsor of the Northern Ireland Open presented by Modest! Golf to further enhance its long-standing relationship with one of the best…
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On a daily basis I say to people your website is ‘your digital shop window’. It is so important to represent yourself in a way that sells yourself and showcases…
How many golf clubs realise the importance of the customer journey? They seem to want the revenue from the customer but sometimes overlook the importance of the journey the customer…
One year ago today we had our official launch of ‘KAI Agency’ at the wonderful Marcliffe Hotel in Aberdeen with over 90 people in attendance. Well, what a year it…
How is your golf club operating? What does the bottom line look like? It has been stated golf has lost about 10 million golfers worldwide since 2008. 10 million? Surely…
No matter how big or small or young or old your business is, you can and should enter industry awards. Just today I have been working on PR with…
This is always one of the them subjects that splits opinion. However having been involved with golf sponsorship for many years now, I have seen first hand the power it…
Well since it is Valentine’s Day, I thought we could get in the mood for love…….of branding. So like every Valentine’s Day we refer back to the Disney days when…
Here at KAI Agency, we love nothing more than planning events. From charity days to international golf tournaments we have experience in plugging into a team to ensure your vision…
Having worked with several different golf clubs I have found a common theme, they do not market from the inside out. As a marketing professional, it is my job to…